Organic Digital Marketing Channels: Which One to Use?

Organic Digital Marketing Channels: Which One to Use?

Digital marketing is often described as a form of direct marketing that connects sellers and consumers using any digital platform. With roughly 4.80 billion people using the internet, almost 61% of the global population, digital marketing has become the most effective strategy to boost up your business. 

In principle, digital marketing can be done through two approaches; organic (free) digital marketing channels and paid channels. Choosing the right digital marketing channel will exponentially grow your business with minimum cost, yet the wrong one may work against your goals. In this article, you will learn more about organic digital marketing channels and hopefully, by the end of it, you can decide which channel works best for your business.

SEO

The first organic digital marketing channel is SEO. Did you know that 93% of online experiences start with a search engine? Or that over 63,000 Google search queries are performed every second? Short for Search Engine Optimization, SEO is the process of getting your site to rank higher on search engines. If your site ranks higher or even the highest on the search page, it is a guarantee that your site traffic will skyrocket. 

According to systeme, there are three types of SEO that you can focus on:

  • On-page SEO: this consists of the content on your websites such as headlines, meta titles and descriptions, and keywords
  • Off-page SEO: this includes interlinking and backlinking
  • Technical SEO: this focuses more on the code of your websites, such as page speed, image format, and URL names

The most conventional practice of SEO involves generating quality and optimized content so that users are attracted to your site. Once you rank on search engine results pages (SERPs), you will have organic traffic coming to your site from many potential clients who search up keywords related to your business. Your site will be the first one they see and check out before other competitors. As time goes, you can start expecting backlinks, which means your site gets referenced by others and that could only result in more leads and conversions. For modern SEO practices, you can head to this link to learn more.

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Social Media

More than half of the world’s population is on social media. With such a wide reach, social media, on top of being a marketing channel, could also serve as a branding tool for your business. You can establish a personal connection with your client anywhere anytime by utilizing features such as direct messages and comments.

Using a social media digital marketing strategy, you can build a genuine brand persona and boost customer engagement because the platform does foster interactions between users. However, you have to be wise when it comes to choosing the platforms that suit your business’ nature. For example, Instagram has a visually-centered, youthful approach and is suitable for targets between the ages of 18-30. TikTok, on the other hand, is more video-centered with almost 80 million monthly visitors in the US alone. Therefore, you need to first do target customer research on your product before matching them up with a platform’s user demographic for the best marketing outcome. 

Email Marketing

According to Spiralytics, beyond lead generation and revenue, email helps you in many more ways as follows:

  • Email has become so widespread that it is set to grow to 4.3 billion users in 2023—more than half of the world’s population!
  • Email still delivers the best returns, with 73% of respondents of a study ranking the channel as excellent, compared to SEO and paid search at 72% and 67%, respectively.
  • For every $1 spent on email marketing, you can expect a $42 average return on investment.

To utilize this email for marketing, you need an email list. Then, you have to create client-centered content that is both valuable and visually pleasing. Lastly, start subtly marketing products as a part of your email. Please be advised that there are countless email marketing tools to help you with this.

In the marketing world, the try and error process is something anyone cannot bypass, hence it is important to experiment in the ways that would cost your business the lowest. By maximizing the use of organic channels, you can navigate yourself freely without having yet to worry about CAC (Customer Acquisition Cost). Once you feel comfortable and confident in approaching more channels of digital marketing, you can step up your game to utilize the paid channels. In the meantime, you can learn about pitching free press coverage to raise your brand awareness here.

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